Out here you are free from distraction.
You think clearly.
You focus on the task at hand.
You feel energized.
We are the outpost of advertising.
We have a different perspective.
Distance from the agency world gives you objectivity about the real world.
We call it a clear line of sight.
If your brand could benefit from a fresh point of view, we should talk.
Creative quality in the digital space has been going downhill over the past five years. Just look at Instagram today versus when it started. It used to feel like you were walking around a hipster art museum in Williamsburg.Read More
I spoke recently to a client, who spends most of his marketing time in “B2B Land”-- investing in marcoms that try to convince prescribing physicians that a brand is marginally better than the other umpteen options, and assuming that those doctors are 100% rational decision makers when it comes to medicines.Read More
Last week I heard a compelling analogy for what we are facing right now, as entrepreneurs, strategists and creatives, as stewards of Fortune 500 brands that haven’t softened their expectations for growth, despite the world being turned upside down like never before.Read More
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