We let patients know
they don’t have to disappear.
Outpost379
Out here you are free from distraction.
You think clearly.
You focus on the task at hand.
You feel energized.
We are the outpost of advertising.
We have a different perspective.
Distance from the agency world gives you objectivity about the real world.
We call it a clear line of sight.
If your brand could benefit from a fresh point of view, we should talk.
We let patients know
We told the story of how
our country came to be.
We prevented travellers from
flushing their vacation down the toilet.
We championed the way
you make your mark.
We put the spontaneity
back into relationships.
We turned a tiny province
into a mighty island.
We asked, what’s
your sweat worth?
We challenged
the way you think.
Our view from here
Welcome to the Digital Dollar Store: What's For Sale is YOU
Welcome to the Digital Dollar Store: What's For Sale is YOU
Creative quality in the digital space has been going downhill over the past five years. Just look at Instagram today versus when it started. It used to feel like you were walking around a hipster art museum in Williamsburg.
Read MoreFame for Business Sake
Fame for Business Sake
I spoke recently to a client, who spends most of his marketing time in “B2B Land”-- investing in marcoms that try to convince prescribing physicians that a brand is marginally better than the other umpteen options, and assuming that those doctors are 100% rational decision makers when it comes to medicines.
Read MoreThis Era's New Growth Engine: RxDTC
This Era's New Growth Engine: RxDTC
Last week I heard a compelling analogy for what we are facing right now, as entrepreneurs, strategists and creatives, as stewards of Fortune 500 brands that haven’t softened their expectations for growth, despite the world being turned upside down like never before.
Read MoreSign up for updates
Like what you’re reading? You can receive articles and updates like this directly to your email.
We will treat your information responsibly.
We welcome the biggest, thorniest,
and ugliest problem you face.
Paul Hickey
President
Paul is on a mission to build the best small agency in Canada in the most unexpected place. The first agency he founded was a dominant player in health and wellness advertising before he sold to Young & Rubicam (WPP). He is our chief team builder and owns our client relationships at the most senior level.
Rick Kemp
Executive Creative Director
Rick believes ideas are king. He has led creative departments in cities across North America at agencies including JWT, Grey Worldwide, Leo Burnett, and Cossette. His experience spans virtually every category and his work has consistently been recognized at major national and international award shows. His enduring campaigns have helped drive the business success of many famous brands. Rick became a Partner in 2016 and is a member of our Leadership Team.
Sacha Lai-Svirk
Vice-President, People & Technology
Sacha honed her creative and digital acumen at a diverse group of agencies spanning health, medicine and agriculture. She is a trusted advisor to both employees and management and enjoys working to see our people and business succeed and grow. She heads up HR, culture and technology at the Outpost. Sacha became a partner in 2015 and is a member of our Leadership Team.
Amy Bastianon
Vice-President, Strategic Planning
Amy’s strategic skills were honed at Leo Burnett, Grey, and Cossette where she led integrated teams for North American brands such as Mr. Clean, Gain, Special Olympics and Kellogg’s. Here at Outpost379 she has strategized the foundation for award-winning work for clients such as the Government of Ontario, Ontario Science Centre, Canadian Mental Health Association and the YMCA of Toronto. Amy has been a member of our Leadership Team since 2017.
Valerie Smith
Vice-President, Client Services
Val’s been here more than a decade, but before that she worked at DDB in Toronto on a variety of CPG brands. She has risen through the ranks here having built the kind of relationships that lead to client-agency teams doing their best work together. She has lead teams for Allergan’s Botox, Johnson & Johnson’s Stelara, and Biogen’s entire MS portfolio, on top of guiding the recruitment and development of our growing account group. Val joined our Leadership Team in 2017.
Chris White
Chief Financial Officer
Chris leads our agency’s Finance, Accounting and Legal functions, as well as being responsible for all aspects of our agency’s beautiful home--a three-story heritage building in downtown Peterborough. Chris is one of our co-founders, having been here from start-up in 2005 after leading a successful design firm just up the street. He is a Partner and member of our Leadership Team.