Making Health —
  • simple
  • accessible
  • honest
  • emotional
  • empathetic
  • social
  • real
  • ethical
  • adaptable
  • meaningful
  • kind
  • inspiring
  • compassionate
  • wise
  • curious
  • interesting
  • humble
  • nurturing
  • inclusive
  • practical
  • consistent
  • soulful
  • connected
  • resilient
  • gracious
  • analytical
  • supportive
  • relevant
  • thoughtful
  • balanced
  • intuitive
  • engaging
  • dynamic
  • adventurous
  • collaborative
  • empowering
  • transparent
  • straightforward
  • genuine
  • bold
  • deliberate
  • courageous
  • welcoming
  • playful
  • respectful
  • optimistic
  • relatable
  • diverse
  • intentional
  • imaginative
  • holistic
  • trustworthy
  • uplifting
  • warm
  • smart
  • human

Empowering and inspiring healthier living
by building genuine relationships
between brands and their audiences

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We are more than a creative agency.
We are more than a healthcare agency.
We are a human agency,
putting people first in everything we do.

Outpost exists to empower and inspire healthier living. Since 2005, our work has been connecting people to brands and causes across health and wellness categories. We are trusted strategic and creative partners for our clients because we stand for authenticity, honesty, and human connection. We are a diverse team of experts in science, data, communications, and the art of behaviour change. We only use our superpowers to do good and build trust and connection in a world that needs it.

Val Smith
President
Ben Steele
Executive Creative Director
Sacha Lai-Svirk
Vice-President
Zac Durisko
Vice-President Medical & Strategy
Diana Freeman
Vice-President Client Services

Our incredible clients

Our view from here

Demand more from DTC

In my over 25 years in advertising, creating countless consumer campaigns and commercials, one truth has become clear...

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The Power of HCP Email

It can be difficult for marketing teams to reach healthcare professionals. HCPs are busy, and many are increasingly skeptical, especially of Big Pharma....

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Beyond Perks: The Real Reasons Why Workplaces Thrive

The other day, I stumbled upon yet another LinkedIn list ranking a hundred companies as the ‘best places to work’...

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Big Leaders

There’s a wonderful commercial from Barclay’s Bank some years back...

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See the Good

It’s been seven years since we officially codified the behaviours...

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ESG Annual Report

This report highlights our commitment to sustainability, ethical practices, and dedication to positively impacting our people, community and the environment.

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The office matters

We traditionally tend to think of working from home as a perk...

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That's just crazy

It’s living proof that the craziest ideas, if acted on, are the ones...

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Welcome to the digital storefront

Creative quality in the digital space has been going downhill...

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Fame for business sake

I spoke recently to a client, who spends most of his marketing time in “B2B Land”...

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This Era's New Growth Engine: RxDTC

Last week I heard a compelling analogy for what we are facing right now...

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