Outpost379

Our Field Notes
Guide to Speaking with

HealthCare
Professionals

Medical Marketing Expertise to Change HCP Behaviour

We equip, empower, and inspire clinicians to help patients achieve their best health.

Nothing is more critical to human flourishing than health. And nobody is more on the front lines in this battle than the HCPs serving people in need.

Our job is to help them with Making Health–Human. And that starts with remembering that doctors are people too.

Sales Rep Tools

Best‑in‑Class Sales Team Support

Whether crafting tools from scratch or adapting and localizing pieces from other markets, we are experts at medical storytelling and building the flexible and interactive tools your field team will actually use—and HCPs will notice.

Medical Education

A Core of Clinical Practice

Trust is the foundation of every HCP relationship. And in a world of info overload, it is only getting harder to earn. Our medical team crafts stories that resonate. Unbiased. Evidence-based. Human. We make complex science easy for your HCPs to understand and easy to trust.

Omnichannel

Beyond the Buzz

While digital teams build out backends that enable greater HCP personalization, many marketers don’t know where to start. We develop the ecosystem strategy and dynamic assets needed to get the most out of your omnichannel approach.

Medical Expertise

Medical Experts

We excel where others struggle—with that rare blend of precision, creativity, and depth of medical expertise required for your communications to be accurate, strategic, engaging, and compliant.

Medical Strategy

Medical Strategists for Activation and Content

Everything that we do starts with asking WHY. Our strategists dig into your business challenges and medical context to bring their best, tailored advice in a holistic action plan. The right expertise at the right time—to simplify your life, not over-complicate it.

Launch Localization

Asset Localization

When we adapt assets from other markets or international teams, we keep it compliant and strategic. It’s not copy and paste—our team ensures that materials resonate with your local needs while adhering to local requirements.

Our medical content must be precise and
accurate, while feeling trustworthy, professional,
and unbiased. This is where we excel.

Ready to transform your HCP marketing approach?

Our team of communication experts are ready to help you connect with clinicians and drive real results.

Our Portfolio

We Speak HCP

Data stories, creative campaigns, and medical education programs. We know how to reach HCPs.

View Our Full Portfolio

We adapted two parallel campaigns to reach our local targets.

We got BOLD with branding to break through with HCPs.

We made it clear to HCPs that a lot changes in 15 years, but Tysabri doesn’t.

The ROCKET P2P Program Gave Tysabri the Boost it Needed.

We connected HCPs with best‑in‑class medical education.

We linked
DTC and HCP for
J&J Innovative Medicines.

About Us

WE PUT PEOPLE FIRST

Patients, doctors, or consumers. Regardless of who we’re talking to, one thing remains the same; people are people. And there are two truths about people. One, we all deserve respect, and two, we love stories. Outpost379 dives deep into the emotions and authentic human narratives that matter, ensuring our messaging doesn’t just inform but deeply connects.

WITH RESPECT & HUMILITY

We are humbled by the humans we serve—patients, families, and the professionals dedicated to their well-being.

And we strive to always treat medical conditions—as well as humans and the human condition broadly—with respect.

WHILE CALMING THE CHAOS

We pride ourselves on being level-headed and pragmatic, to “calm the chaos” both for our clients and our audiences. We simplify the complex of science and healthcare.

And in our day-to-day interactions, we strive to be clear, concise, organized, and solution‑oriented. We keep it real. We help land the plane.

AND DOING GOOD ALONG THE WAY

We believe it is possible to do good for our clients and society at the same time. We align our efforts to causes that improve our world, both in the clients we partner with, as well as how we execute the work.

Our People

Meet Your
Guides:

Valerie Smith

President

Zachary Durisko, PhD

VP, Medical & Strategy

Ben Steele

Executive Creative Director

Diana Freeman

VP, Client Services

Katherine Barks

VP, Consumer & Business Strategy

Sacha Lai-Svirk

Vice President

At Outpost379, sustainability is part of how we are

We’ve earned an EcoVadis Gold Medal, placing us in the top 5% of companies for environmental and social responsibility.

Our near-term, science-based targets have been approved by the SBTi, and we’re proud to hold a B rating from CDP, reflecting our commitment to meaningful climate action. For us, sustainability isn’t a side effort, it’s how we create lasting impact for the people, planet, and the brands we serve.

At Outpost379, our dedication to diversity, equity, and inclusion is woven into everything we do, including sustainable procurement.

We strive to partner with suppliers who reflect values of representation, fairness, and social responsibility. By actively sourcing from diverse- and women-owned businesses, and setting ethical procurement standards, we amplify underrepresented voices while ensuring environmental integrity at every step of the supply chain. Our holistic approach makes health human not just in our brand, but in the communities and ecosystems we serve.

Land Acknowledgement

We respectfully acknowledge that Outpost379 is located on the Treaty 20 Michi Saagiig territory and in the traditional territory of the Michi Saagiig and Chippewa Nations, collectively known as the Williams Treaties First Nations.

We respectfully acknowledge that the Williams Treaties First Nations are the stewards and caretakers of these lands and waters in perpetuity, and that they continue to maintain this responsibility to ensure their health and integrity for generations to come. We are all Treaty people.

As Outpost379, we are committed to fostering respectful relationships and supporting reconciliation efforts that uphold the rights and dignity of Indigenous peoples. We strive to ensure that our initiatives, partnerships, and community spaces reflect inclusivity, celebrate cultural diversity, and contribute to a shared vision of connection and mutual respect.

In the spirit of reconciliation, we pledge to learn, listen, and act in ways that support the aspirations of Indigenous communities while working together to build a vibrant and thriving space for everyone.

If your brand or career could use a more human touch, we should talk.

Val Smith
val.smith@outpost379.com
705.761.0625