Outpost379

Our Field Notes
Guide to Connecting with

Consumers

Numbers Inform Us But Stories Connect Us.

We specialize in humanizing complex data, whether it's about healthcare, medical, or general behaviour, to allow our clients to connect with people emotionally and authentically.

We start by listening and by understanding people's lived experiences related to a category or a condition. Then we build campaigns that resonate, inspire, and reflect real life.

Audience Mapping

The People Behind the Data

We don’t just define audiences; we work to understand them deeply. We go beyond demographic profiles to ask deeper questions such as:

What keeps them up at night?
What motivates them to act (or not act)?
Where are they in their life journey as well as their category journey?
What do they need to feel, not just know, to move forward?

Audience profiling is how we create work that connects.

Creative Strategy

Where Insight Meets Impact

We create work that looks beautiful and works hard. From big campaign ideas to meticulous layout execution, our creative team is where humanity, health & wellness, and design meet. It’s creative that earns attention, earns trust, and most importantly earns results.

Communication Ecosystems

We Build Communications Ecosystems

To create meaningful connections, we map the human experience behind every action and decision consumers take. This ensures we understand how they engage with the world, and where we can best reach them.

We work to shift behaviour, elevate experiences, and drive results. Built for clarity. Backed by data. And always led by asking WHY.

Execution

Efficiency and Effectiveness At Its Best

We are more than a provider of agency service. We consider ourselves an extension of your team, ensuring seamless collaboration, strategic alignment, and measurable impact on all projects, big and small.

Ready to transform your consumer marketing approach?

Our team of communication experts are ready to help you connect with consumers and drive real results.

Our Portfolio

We Speak Consumer

Explore how we meet consumers where they are.

View Our Full Portfolio

We partnered with the YMCA GTA and YMCA Canada to amplify the Y as a place of belonging - where people of all ages and backgrounds come together to connect, grow, and thrive.

We worked with Elvium Life Sciences to show adults with ADHD of the value of being at their best throughout the day and into the evening.

We elevated the status and value of a career in the skilled trades.

We deepened Canadians’ understanding of how the company’s past, present and future continue to shape and support the lives of people living with diabetes.

Through diverse stories, we helped the YMCA GTA ignite potential in individuals and communities.

We helped turn Stelara into the market leader by convincing Canadians to take charge of their condition.

About Us

WE PUT PEOPLE FIRST

Patients, doctors, or consumers. Regardless of who we’re talking to, one thing remains the same; people are people. And there are two truths about people. One, we all deserve respect, and two, we love stories. Outpost379 dives deep into the emotions and authentic human narratives that matter, ensuring our messaging doesn’t just inform but deeply connects.

WITH RESPECT & HUMILITY

We are humbled by the humans we serve—patients, families, and the professionals dedicated to their well-being.

And we strive to always treat medical conditions—as well as humans and the human condition broadly—with respect.

WHILE CALMING THE CHAOS

We pride ourselves on being level-headed and pragmatic, to “calm the chaos” both for our clients and our audiences. We simplify the complex of science and healthcare.

And in our day-to-day interactions, we strive to be clear, concise, organized, and solution‑oriented. We keep it real. We help land the plane.

AND DOING GOOD ALONG THE WAY

We believe it is possible to do good for our clients and society at the same time. We align our efforts to causes that improve our world, both in the clients we partner with, as well as how we execute the work.

Our People

Meet Your
Guides:

Valerie Smith

President

Zachary Durisko, PhD

VP, Medical & Strategy

Ben Steele

Executive Creative Director

Diana Freeman

VP, Client Services

Katherine Barks

VP, Consumer & Business Strategy

Sacha Lai-Svirk

Vice President

At Outpost379, sustainability is part of how we are

We’ve earned an EcoVadis Gold Medal, placing us in the top 5% of companies for environmental and social responsibility.

Our near-term, science-based targets have been approved by the SBTi, and we’re proud to hold a B rating from CDP, reflecting our commitment to meaningful climate action. For us, sustainability isn’t a side effort, it’s how we create lasting impact for the people, planet, and the brands we serve.

At Outpost379, our dedication to diversity, equity, and inclusion is woven into everything we do, including sustainable procurement.

We strive to partner with suppliers who reflect values of representation, fairness, and social responsibility. By actively sourcing from diverse- and women-owned businesses, and setting ethical procurement standards, we amplify underrepresented voices while ensuring environmental integrity at every step of the supply chain. Our holistic approach makes health human not just in our brand, but in the communities and ecosystems we serve.

Land Acknowledgement

We respectfully acknowledge that Outpost379 is located on the Treaty 20 Michi Saagiig territory and in the traditional territory of the Michi Saagiig and Chippewa Nations, collectively known as the Williams Treaties First Nations.

We respectfully acknowledge that the Williams Treaties First Nations are the stewards and caretakers of these lands and waters in perpetuity, and that they continue to maintain this responsibility to ensure their health and integrity for generations to come. We are all Treaty people.

As Outpost379, we are committed to fostering respectful relationships and supporting reconciliation efforts that uphold the rights and dignity of Indigenous peoples. We strive to ensure that our initiatives, partnerships, and community spaces reflect inclusivity, celebrate cultural diversity, and contribute to a shared vision of connection and mutual respect.

In the spirit of reconciliation, we pledge to learn, listen, and act in ways that support the aspirations of Indigenous communities while working together to build a vibrant and thriving space for everyone.

If your brand or career could use a more human touch, we should talk.

Val Smith
val.smith@outpost379.com
705.761.0625