DTC Rx in Canada: Our View from the Front

Unlike our American neighbours, pharma marketers in Canada have been slow to embrace the advertising of Rx medicines to consumers. That seems to be changing. But there’s not a lot of dialogue around what’s really happening here. What’s working. What’s not. And why. Scott and Paul have been on the frontlines of many campaigns aiming to build a connection between consumers and brand name medicines that have the potential to greatly improve their health and well-being. They will share an insider’s view that you will find insightful, useful, and perhaps a tad controversial. It will be especially helpful for those pharma marketers looking to make their first marketing investment with a new audience.