The office matters
We traditionally tend to think of working from home as a perk...
Read MoreUnlike our American neighbours, pharma marketers in Canada have been slow to embrace the advertising of Rx medicines to consumers. That seems to be changing. But there’s not a lot of dialogue around what’s really happening here. What’s working. What’s not. And why. Scott and Paul have been on the frontlines of many campaigns aiming to build a connection between consumers and brand name medicines that have the potential to greatly improve their health and well-being. They will share an insider’s view that you will find insightful, useful, and perhaps a tad controversial. It will be especially helpful for those pharma marketers looking to make their first marketing investment with a new audience.
We traditionally tend to think of working from home as a perk...
Read MoreIt’s living proof that the craziest ideas, if acted on, are the ones...
Read MoreCreative quality in the digital space has been going downhill...
Read MoreI spoke recently to a client, who spends most of his marketing time in “B2B Land”...
Read MoreLast week I heard a compelling analogy for what we are facing right now...
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